If I had gone to the Frieze Art Fair this year I suspect I would have spent the entire time sitting in the replica of Reykjavik bar Sirkus, drinking vodka with Adrian Searle and waiting for Bjork to show up (no word on if she actually did). Plenty of other celebrities were in attendance, however, everyone from Gwyneth Paltrow to Charles Saatchi to George Michael. Hadley Freeman reported on the people-watching:
'Who's here? Everyone!" chortles Roger Tatley, director of the gallery
Hauser & Wirth, from within his bustling stand. The names being
bandied around suggest he's right: Christina Aguilera is coming later!
Dasha Zhukova has already been! Is that Roman Abramovich? No, but Kate
Moss might turn up! Inside this white-tented temple to art, capitalism
and celebrity, headlines about collapsing economies seem like ghosts
from another world. Catalogues are filled with six-figure price tags
and visitors stroll around in that art-world uniform perhaps best
described as "discreet luxury": men in slick black suits or Prada
cardigans, women in Jil Sander shift dresses and black Louboutin boots.
Hermès and Bottega Veneta are the accessories labels of choice, and
everyone, of course, is in black.
Hey if I had a ton of money I would dress in black Jil Sander all the time too. Actually maybe more like Dries Van Noten and Three As Four and Martin Margiela. Artist Grayson Perry, pictured above, rebelled against the unspoken dress code in his red pants, but otherwise you can see the many shades of Frieze noir in the online gallery here.